About BtoB Events

Creating powerful connections through events that make an impact – shaping industries, supporting communities and driving business.

Beauty West Africa Exhibition Lagos, Nigeria, Africa

We organise the largest portfolio of trade exhibitions across the African continent, bringing together businesses, associations, government bodies, and industry leaders to drive growth and collaboration.

With 15 years of experience in Nigeria and West Africa, we have built strong, lasting relationships with key sectors, including retailers, manufacturers, distributors, and importers. Our deep local knowledge and industry expertise ensure our exhibitions consistently meet the highest international standards.

As proud winners of the EN Indy Awards for Best Operations Team and a member of the Association of Event Organisers (AEO), we connect over 15,000 visitors from across West Africa with more than 1,500 exhibitors from around the world each year.

Exhibiting with us means more than just an exhibition stand – it’s an opportunity for expert guidance, targeted marketing, and seamless operations that help you make a strong impact in the Nigerian market. Whether you're a first-time exhibitor, new to Nigeria, or a returning client, we are here to ensure your experience with us is a success.

We ensure our visitors have a successful and informative time, with an extensive range of exhibitors and interactive features such as seminars, hands-on demonstrations and opportunities to meet with key figures in the industry, as well as make new business relationships and deals. 

Our industry conferences, which run alongside our exhibitions, are well attended and bring together key business leaders and Government officials to discuss industry trends and challenges. 

 

We can offer advice and support for

Visas

Logistics

Accommodation

Local transportation

Telecoms

Stand build and design

Marketing

Sponsorship