About BtoB Events

We organise the largest portfolio of trade exhibitions across the African continent.

Beauty West Africa Exhibition Lagos, Nigeria, Africa

We have been working in Africa for 15 years. We know the Nigerian and West African markets well. We have built close working relationships with trade sectors and trade associations, ministries and government agencies, retailers, manufacturers, distributors and importers.

Our exhibitions exceed expectations and are in line with the highest international standards.

We are a member of the Association of Event Organisers (AEO) and our trade shows connect 17,000 visitors from across the West Africa region with over 1,500 exhibitors from around the world every year.

We ensure our visitors have a successful and informative time, with an extensive range of exhibitors and interactive features such as seminars, hands-on demonstrations and opportunities to meet with key figures in the industry, as well as make new business relationships and deals. 

Our industry conferences, which run alongside our exhibitions, are well attended and bring together key business leaders and Government officials to discuss industry trends and challenges. 


We can offer advice and support for




Local transportation


Stand build and design