Founded in 2014, Jiji has quickly become Nigeria's leading online classifieds platform, transforming how millions of Nigerians engage in buying and selling. With over 12 million monthly visitors, Jiji offers a seamless connection between buyers and sellers across diverse categories, including cars, electronics, real estate, fashion, and home appliances. The platform’s focus on security and a user-centric experience has made it Nigeria’s top choice for online transactions.

2023 was a landmark year for Jiji, as it was awarded "Online Marketplace of the Year" at the prestigious NiTA Awards. This recognition highlighted its significant role in shaping Nigeria’s eCommerce landscape. In 2024, Jiji continued its upward trajectory, strengthening its support for over 200,000 SMEs. Through its Premium Services and strategic discount promotions, Jiji has empowered small businesses to expand their reach, boost visibility, and drive revenue growth.

Beyond the marketplace, Jiji actively contributes to economic empowerment by promoting employability through initiatives like the Youth Job Fair in partnership with Nigeria’s Federal Ministry of Labour and Employment. This event has provided hundreds of participants with essential skills and job access, reinforcing Jiji’s commitment to social impact.

Recognized for its innovation and substantial contribution to the digital economy, Jiji’s approach to creating a dynamic and inclusive platform has positioned it as a leader in the tech space. As a pioneer in the African eCommerce scene, Jiji remains dedicated to setting the standard for trusted online commerce and continues to drive growth, empowering users and businesses alike across the continent.